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Shoutouts to Meadow, Do It Outdoors, Coastal

April 28, 2020: Excerpted from a post by BillboardInsider.com

Coastal Outdoor’s Ashley Amoroso says: Coastal Outdoor is taking a different approach to the ubiquitous COVID-19 messaging you’ve already seen. Our initial inspiration was to play with the word “home”. When you are a child, a teenager, or even in your 20’s, it’s never cool to “stay home”. Due to the pandemic, the majority of the population has now been asked or ordered to stay indoors. We decided to flip that restriction into an asset and turn a very uncool thing into something cool… with a little help from the “old school”.

Some thoughts that came to mind… graffiti, D.J. Jazzy Jeff, Jenny “from the block”, bright colors, city scapes, a sort of 90s dayglow aesthetic, and finally a call to action: “Be a Homeboy/Girl.” In other words, by staying home you can save lives, which is a VERY COOL thing to do.  As we continued to brainstorm for additional plays on the word “home”, it occurred to us that this pandemic literally changed the meaning of the word “homebody.” Formally a noun, “a person who is perceived as unadventurous”, it has now become a verb; being a homebody is simply the right thing to do.

Finally, all of these stay-at-home messages got us thinking: “Who needs to be protected the most?” Our grandmas and grandpas, great aunts & uncles, all of our beloved elderly, especially those with underlying health conditions. Immediately, the little embroidered pillows that Grandma used to stitch came to mind. They were ever present on Grandma’s reading chair and lovingly adorned the guest bed. So in our final message, we stitched “Home is Where the Smart is.”

These ads are currently posted across our digital network up and down the Grand Strand. It is our hope that we will be able to increase awareness and encourage everyone to help stop the spread of COVID-19. While we look forward to happier and safer days, Coastal Outdoor is proud of and grateful for our medium’s ability to communicate and have an impact during such an unprecedented time.

Coastal Outdoor, Coastal Carolina LIFE Program and Dinosaurs

October 3, 2019: Post by BillboardInsider.com

Insider is always looking for examples of how our industry works with their communities in innovative ways. We noticed an article on the WPDE TV news site featuring a Coastal Carolina student, Nicolas Rosa, and an internship he recently started with Coastal Outdoor. You can read the full article through this link, but we went ahead and contacted Pudge Roberts at Coastal Outdoor for more details.

Pudge, can you tell us about the LIFE Program at CCU and how Coastal Outdoor is involved?

The LIFE program at CCU is a 4 year program for young adults who have mild to moderate intellectual and/or developmental disabilities. Internships are a part of this program. Brian Keys, Nick’s employment coordinator, approached Coastal about Nick potentially working here for the semester. After meeting Nick, we felt it would be a great experience for him & for us to join our team as an intern. He is interested in Graphic Design and obviously loves dinosaurs.

When did Nick start his internship, how long will he work with the Company and what types of things will he do as a part of his internship.

Nick just started his internship on Wednesday, 9/25/19. He will be with us through December. He is currently working directly with Ashley Amoroso, our Director of Strategic Planning who leads the creative department as well as our company’s process & procedures. Our award winning design team, Devanie McCartney & Kelly Jacobs are teaching Nick hands on Photoshop & Illustrator skills. Nick is learning about Coastal Outdoor’s creative process. He has learned how to create proofs and follow the appropriate approval protocol. We are still learning all of Nick’s capabilities and hope to expand on his already brilliant illustration skills as well as teach him other aspects of office life such as clocking in, clocking out, filing and even spending some time with the sales & operations teams. Our main focus is to help his design skills flourish & grow because that is Nick’s passion. For us to be able to afford Nick the opportunity to learn first-hand from Devanie & Kelly, 2 professional & experienced artists in a workforce setting is an honor for us.

We understand that Nicolas, using a dinosaur theme, got some face time on about 20 of Coastal’s boards? Can you tell us about that project?

Nick’s first assignment was “What does the LIFE program mean to you?” He was asked to start off with writing a paragraph of an analysis about his 4 year journey at CCU and what he has learned through the LIFE program, how it has helped him, where he has struggled and what goals he hopes to accomplish after graduation. In his write up, he said “My goal is to illustrate paleontology kids’ books.” This prompted Ashley & the team to not only show the world (or at the very least, Myrtle Beach,) what wonderful goals Nick has but also to recognize the LIFE program and the great work they do. Nick’s billboard artwork posted on 18 of our 27 digital billboards, giving him over 1,675,097 impression counts to date. His artwork was up for only 24 hours before receiving local news coverage. Due to social media coverage, we even heard from a nonprofit organization in New Jersey, asking about the LIFE program as they were interested in implementing the program themselves. We plan to feature more of Nick’s quotes & illustrations over the next several weeks and we also plan for him to help our team create self & holiday promotions.
I am proud that we can contribute to the LIFE program in such a meaningful way and I hope that the experience & skills Nick learns with us will help him in his life journey as well as understand the power of out of home advertising and how it contributes to the community.

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